Keyword Density

We all know that keywords are very important especially when it comes to getting your pages ranked on top by the search engines. Keyword density is basically the number of times your keyword appears out of the total number of words of your article.

Keyword density used to be an important criterion for webpage rankings but because of the abuse of it, plays a much less important role right now. In fact, using your keyword too many times in your article could result you in being penalised by the search engines. It is thus better to write normally instead of cramming your articles with certain words.

It is said that the keyword density that is the most optimal now is around 1 to 3 percent. That means for a 300 word article, the number of times a certain keyword appears should not be more than 3 to 9 times. If you just look at this article alone, I guess you can see that I have not really obeyed the rules. In fact, it can be quite difficult to stick to the rules and requires a lot of discipline.

So stop spamming your own articles and penalising yourself from the search engines. Write with an objective in mind. Try not to outsmart the search engines as Google and the like are always searching for better methods to rank webpages.

Content at the end of the day is King. Good content will draw readers. Readers will refer their friends to your website if they really find it useful. Good content in a website is a much better way than trying to outsmart the search engines.