Thursday, December 29, 2011

Ways To Increase Adsense Earnings

Adsense contributes quite a sizeable source of  advertising income for most people who use them on their sites or blogs. Many people also try to target high paying keywords in order to increase the advertising income that they get since Adsense pays different amounts for different ads.  You might even have tried to employ one of those methods of finding high paying keywords and writing content about that hoping that somehow that will increase your adsense earnings.  But very often, it is not simple as that.

So what might be wrong?

Having pages or content with these supposed high paying keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.  If the number of clicks on your ads is a function of the number of page impressions.  The number of page impressions is dependent on the number of visitors that you get.  To get more clicks, you need to increase your page impressions.

Assuming that you get a fixed number of visitors every day to your site, is there a way to improve the page impression?  Yes, there is.    It is really about making your site more user friendly.  And that includes having some form of site navigation that will get readers to the page that you want them to go to.

Try to picture your site and even navigate your own site.  How will you use your site if you were a visitor?  Which links would you click on?  Having links around your site helps.  This helps to link the various pages together such that traffic flows from one site to another or from one post to another.  LinkWithin is something that I have used on various of my sites.  My page impressions literally doubled just by using it.  This has also helped to increase my adsense earnings.

Another method that I have used to great effect is ad placement and also the colours for the ads.  Basically, I try to put ads at the top and right hand side of the site.  This works best for me.  The colours are also "merged" with the rest of the site so that it is colour coordinated and does not stand out too much.

You can also read my previous article on "How to Boost Adsense Earnings" to see some of the other strategies.

Saturday, December 24, 2011

The Future of Google Adsense - A Blogger's Perspective

Many people have speculated and proposed various ideas on what Google's Adsense programme will look like in the near future and how the existing system might change or improve over time.  Today, we will take a look at some of these ideas and what it means for the blogging community.

Protection Against Click Fraud for Both Advertisers and Adsense Publishers

Click fraud is a problem.  Google needs to protect its AdWords advertisers from this.  This will probably have to also take into account possible sabotage that sometimes occurs. So Google will probably have to play the game wisely and ensure that while it protects advertisers, it does not unnecessarily penalise people who have been on the adsense programme and who might also be a victim of click fraud.

Better Targeted Algorithms and Ads

It is not difficult to imagine that targeting ads based on computer algorithms will become even more powerful and precise than they are today.  Increasingly, I have noticed that most of the ads targeted at my site are generally relevant to the topic or post.  This is not surprising given Google's dominance in the search engine market and how search engine results have changed over the past few years too. So the change that is happening in Adsense is perhaps not surprising.  One can only expect more and more targeted ads.  This is good for both advertisers and content writers.  Advertisements will appear in more appropriate search results and it will also become increasingly difficult for webmasters to "manipulate" how they want advertisements to be shown.  

Google has also always been keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking. Increasingly, many newspapers are also going online and rolling out apps for tablets or iPad.  So it might not be too far-fetched for better use of Adsense on all these platforms. Who knows, it might even be possible for Adsense to appear on games or even TV.  Of course it might sound far-fetched now but with Google, we never know...

Differentiated Payments - Paying Premium for High PageRank Sites

Who knows?  Maybe a possible option will be to also make AdWords advertisers pay a higher premium for sites that have a higher pagerank (PR).  Of course, this will mean added cost to advertisers but I am certain a differentiated payment makes more sense.  It just does not seem right for a single click to cost the same on a PR 9 site and a PR0 site.

Conclusion - The Future of Google Adsense

All the above is just speculation and I am not surprised if something radical comes out from Google in the distant future.  What do you think?  What is the brightest future for Google's Adsense and what needs to be improved or fix?

Friday, December 23, 2011

200,000 PageViews Achieved for Blog

I achieved 200,000 pageviews for one of my blogs recently.  You can view it here at . It has been an achievement just to cross that mark considering that I started out really just blogging for fun and to document my thoughts down as a web record.

$$$ from Ads
Over the years, I have managed to earn money from Adsense as well as selling adspace on my sites even though I must admit that I have not been very active in doing the latter.  Usually, I am approached by people who are advertisers.

No Time to Write Content
Content generation is really an issue.  A big issue.  Even for the blog that I mentioned above, I have not had much time to write.  The number of new posts for the year 2011 was dismal at less than 100 posts.  Other newer blogs have managed a far greater number of quality posts in 1 year compared to the few years that my site has been in existence.I also have to stop allowing guest posts of various content because I find that certain articles written by people hoping to put up a guest post on my site are just not suited for my readers.  So I have had to rely quite a fair bit on my own content which is difficult considering that I do not have much time to write each day.

Still, I must say that I have managed well.  And the adsense earnings are still coming in daily despite my apparent lack of action or activity.


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