Ad Revenue Low?

I have heard people complain that their ad revenue from Adsense is very low.

I am not too sure what that means but I guess they feel that they are not being compensated fairly for the amount of time and effort that they put in for their sites.

If that is the case, you probably need to read one of my postings about HOW MUCH IS A BLOG POST WORTH.

HOW MUCH AD REVENUE DO YOU DESERVE?

Ad revenue from online advertisers depends on a variety of factors. Different publishers pay differently for the clicks on the ads. The keywords on your site will also play a part in determining the kind of ads that show up on your site.

If anything is a guide, head to Spyfu and see how much ad revenue you could get based on a single click. From there, you will be able to find out why your ad revenue is so low. It could be simply because that your keywords are not targeted at those high paying ads.

WHICH ADS WOULD GIVE HIGH AD REVENUE?

The answer is quite simple actually. Think of the companies that sell products that deal with lots of money and who are most probably willing to spend lots of money on advertisements just to get a single customer. You will not be expecting Coca-cola to be paying lots of money for online pay per click ads.

I would like to give a rough suggestion on various high paying ads:
1. Mortgage loans
2. Insurance
3. Lawyers
4. Property

All the above mentioned deal with large amounts of money and will most probably be willing to pay good money for quality leads. So if your site's niche is in these areas, you can expect to earn a good amount of money.

SUGGESTIONS TO IMPROVE AD REVENUE

Instead of relying on adsense or other PPC advertisers, you might want to source for your own advertisers. In this way, you gain better control over both the content of the advertisements as well as the money that you can earn.

The most obvious way to improve ad revenue would be to drive targeted traffic that would be interested in the ads at your site.