Sunday, March 14, 2010

Pagerank is Dead

Whoever says that pagerank is dead does not know what he is talking about.

Google's pagerank algorithm is still very much alive. However, Google is facing all kinds of problems ranking pages with the onslaught of the number of blogs that arise up in the internet. The thing is this : Google needs to ensure that it remains profitable by showing adverts of advertisers to the best publishers.

The internet order has however been turned upside down with the proliferation of countless of blogs. This range from the good to the bad. The problem then is how does Google rank these blogs when compared to more established publishers like newspapers and stuff.

So the rise of this new form of web journalism had some people signalling the end of Pagerank and the entry of a new or better way of indexing pages in Google's search engine. Perhaps, blogs should be left out of Google's index some say.

But that does not solve the problem. At the end of the day, more and more people are turning to blogs for their information, entertainment and lots more. The sprouting up of blogs all over the internet has also been sparked by the craze that people have of making money online. Google itself had provided the means by which people could easily upload information in the form of Blogger.

Pagerank is still not dead. With the rise of the blogs, Google will just have to tweak its Pagerank algorithm to suit the new internet environment that is sprouting out. At the end of the day, people will only link to sites that they find useful. (that is of course excluding people who sell backlinks on their sites).

The new world order of blogs has arrived and the old world of journalism has learnt that they need to embrace it instead of fight against it. They have started to hire popular artists or even stars to write articles for their own blogs. These star studded blogs hopefully will attract more eyeballs than the normal Joe out there who spends his life in anonymity behind some blog.

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