Adsense contributes quite a sizeable source of advertising income for most people who use them on their sites or blogs. Many people also try to target high paying keywords in order to increase the advertising income that they get since Adsense pays different amounts for different ads. You might even have tried to employ one of those methods of finding high paying keywords and writing content about that hoping that somehow that will increase your adsense earnings. But very often, it is not simple as that.
So what might be wrong?
Having pages or content with these supposed high paying keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking. If the number of clicks on your ads is a function of the number of page impressions. The number of page impressions is dependent on the number of visitors that you get. To get more clicks, you need to increase your page impressions.
Assuming that you get a fixed number of visitors every day to your site, is there a way to improve the page impression? Yes, there is. It is really about making your site more user friendly. And that includes having some form of site navigation that will get readers to the page that you want them to go to.
Try to picture your site and even navigate your own site. How will you use your site if you were a visitor? Which links would you click on? Having links around your site helps. This helps to link the various pages together such that traffic flows from one site to another or from one post to another. LinkWithin is something that I have used on various of my sites. My page impressions literally doubled just by using it. This has also helped to increase my adsense earnings.
Another method that I have used to great effect is ad placement and also the colours for the ads. Basically, I try to put ads at the top and right hand side of the site. This works best for me. The colours are also "merged" with the rest of the site so that it is colour coordinated and does not stand out too much.
You can also read my previous article on "How to Boost Adsense Earnings" to see some of the other strategies.