As bloggers or online journalists (what I would term as the new breed of journalists), we can expect our online advertising revenue to go up with Google's recent announcement.
Google has recently announced that it will now serve multiple ads even from other networks. What this means is that there will be greater competition from within the adwords program itself (which is how we get our earnings).
Hopefully, with competing ads from other networks, the higher paying ads will feature on your sites and this in turn should translate to higher payouts per click and higher ad revenue for all of us.
With this announcement, it shows that it is always good to stick to a market leader like Google when it comes to finding advertisers for our sites.
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